It isn’t a good day in Hollywood unless the Kardashians have managed to tick someone else off with their uselessness, and it was certainly a good day today. The co-owner of Chroma Makeup in Beverly Hills has publically accused the Kardashian sisters of trademark infringement. The sisters have launched a new cosmetics brand and Michael Rey, Chroma owner, has taken legal action. Rey is claiming that the Kardashian sisters’ ‘new’ line is cheapening his brand, and is causing a whole lot of illegal and unecessary confusion in the marketplace.
This isn’t the first time the sisters have been entangled in legal woes, and it looks like they might lose this battle. Rey says it took him over twelve years to establish his brand, and now boasts an A-list clientele that he worked hard to accumulate. Rey is concerned that his clients will start buying from the sisters because of the similarity in their product. Back in February of this year, the sisters were slammed with a USD$5 million dollar lawsuit for their roles in endorsing a product called QuickTrim.
We all know that the Kardashians are infamous for endorsing an exhaustive list of products, from handbags to yoga wear. However, not everything they launch is cheap and useless. Back in 2009, using the model of the famous website Bagborrowandsteal.com, Kim launched the first she subscription site, Shoe Dazzle. The site was co-founded by her father, Robert Shapiro and M.J. Eng. In the last year alone, Shoe Dazzle has exploded from 3 million subscribers to a whopping 13 million. As Kim as the chief stylist, it seems that every shoe she touches turns to gold!
Their new make-up line is set to hit shelves at pharmacies and department stores across the country including Sears and CVS in November of this year. It is not known how much time and research the Kardashians have spent on their newest venture, but it might be all for not if they lose this upcoming lawsuit.